Custom Corporate Patches For Marketing

In today’s marketplace, your business needs every tool it can get to reach potential customers. You need an integrated marketing plan with a wide reach. With savvy consumers tuning out traditional advertising and social media influencing buyers, you need a new way to reach your target audience.

Custom patches are a medium you might not have thought of as a way to promote your brand, but there’s never been a better time to consider corporate marketing patches. They offer unique benefits that other marketing tools can’t match. Let’s look at some of the ways that custom patches can benefit your brand awareness.

What’s So Special About Patches?

We’ll grant that digital ads and social media are major factors in promoting any business today. But they’re a cool, reserved style, one that doesn’t really offer a tangible, analog experience.

Unlike the digital experience, corporate marketing patches offer a real, hands-on exposure. Patches offer a tactile quality and a visible reality that can strengthen brand recognition.

Patches are great for corporate branding because of that reality. Touching your logo or message in the form of a patch helps solidify it in the minds of potential customers. It gives your brand a real sense of authenticity and trustworthiness. That helps raise customer engagement and satisfaction with your brand.

Advantages of Custom Patches

Several factors make corporate marketing patches particularly well-suited for brand promotion and awareness campaigns.

Price

Patches are a low-cost, high-impact product. They’re inexpensive to begin with, and when ordered in bulk, the cost per patch gets even lower, enabling your company to large quantities of them for distribution.

Size

Custom patches are relatively small items, but they have a big impact. They are effectively a sign that broadcasts your logo or message to anyone who sees it. Given a wide distribution, they carry your brand into many more places than it might otherwise go.

Visibility

Patches can be distributed widely through sales and giveaways. Ever see a John Deere hat? Or Caterpillar? Those multinational corporations know the value of getting their brand out there. Giveaways or sales of patches and branded items such as caps, shirts, backpacks and other items gets your brand wide exposure at minimal cost. 

Corporate marketing patches make outstanding giveaways for trade shows, conventions and conferences. Properly designed, they’re a bold attractive promotional item that keeps your brand top of mind with prospective customers, clients or even employees.

Relatability

Patches don’t just communicate a logo. They tell a story. Corporate marketing patches can show your organization’s creativity, express unique elements and demonstrate your brand’s values. If your company participates in community projects or charity events, you can use patches to show your support and promote the cause. Patches introduce a human element to the company behind them.

Patch Types

Patches are available in several different types. Deciding which one is right for your corporate marketing patches depends, among other things, on your company culture, your logo, your target audience and your budget.  Let’s look at the most common types and how they fit into that matrix.

Embroidered Patches

Embroidered patches are the most common patch type, and the one most people think of when they hear the term “custom patch.” This patch offers a classic look, embroidered thread on a twill background, typically with a raised border. It’s best suited for standard geometric shapes. If your company focuses on stability and tradition, it’s the ideal style. It’s also the least expensive patch type you can buy.

Woven Patches

Woven patches are very similar to embroidered patches, but because their construction allows thinner thread, can feature greater detail. They offer a more contemporary look while maintaining a classic style. 

One issue to be aware of with both embroidered and woven patches is that they are limited in the amount of decal they can display. This is due to the physical size of the threads used to create the image. For that reason, both are best suited for relatively simple designs. If you need greater detail, printed or PVC patches are a better idea.

Printed Patches

Printed patches offer exceptionally detailed images that can illustrate a scene, a product or logo in a photorealistic way. There’s virtually no limit to the amount of detail you can included. They can, however, be difficult to color match.

PVC Patches

PVC patches also feature outstanding image quality, in a rugged, durable patch. While embroidered patches offer a more traditional look, PVC patches feature a  more modern, sleek look. They are more expensive than other patch styles, but are still affordable. One potential drawback: like printed patches, PVC patches cannot be applied with iron-on backing. They must be sewn on.

Uses of Corporate Marketing Patches

Brand Recognition

Custom patches on clothing, bags, jackets and other personal items are an obvious way to boost brand recognition. A branded patch, if well-designed is a conversation starter. People are curious about attractive or unique patches. They can lead to conversations that add extra authenticity to your logo or message.

Special Events

Corporate marketing patches are a fantastic way to mark events such as new product introductions, new company officer introductions, charity sponsorships and more. Create event-specific patches and give them away as souvenirs for those who attend. Combined with social media coverage, they can make a powerful positive impression. 

Employee Ambassadors and Staff Morale

Your company’s employees serve as brand ambassadors, whether they realize it or not. Branded patches on employee apparel reinforce a sense of unity and pride while also extending the brand’s visibility.

When employees wear corporate marketing patches on their uniforms or casual work attire, they create a sense of professionalism and solidarity that sends a message customers and clients that employees and the company represent a cohesive team committed to the same goals.

Patches also enhance employee morale. Companies can create special-edition patches for anniversaries, completed projects, or individual achievements, encouraging a sense of recognition and appreciation. 

Your Dependable Source

At Patches4Less.com, custom patches are all we do. For more information on how you can use corporate marketing patches to promote your brand, give us a call toll-free at 866-847-2824 or email us at [email protected]. Let us show you how custom patches can be an effective part of your marketing program.